Once a campaign has sent, you can see how recipients engaged with it.
How to View Your Stats
Go to Emails, open the Campaigns tab, and select a sent campaign.
Review the stat cards. A sent campaign shows six cards, each with a count and a percentage:
Delivered: emails that reached recipients.
Opened: recipients who opened the email.
Clicked: recipients who clicked a link.
Unsubscribed: recipients who opted out.
Bounced: emails that couldn't be delivered.
Spam reports: recipients who marked the email as spam.
How to See Who Engaged
Click any stat card to open Recipient activity.
Review the list of recipients who match that event.
On the Clicked tab, review per-link data. Select a link to see its total clicks, unique clicks, and click-through rate, and to narrow the recipient list to people who clicked that link.
Key Terms
Unique clicks: each recipient is counted once per link, even if they clicked more than once.
Bounced: this card covers both emails rejected by the receiving server and emails Tern couldn't send.