Agency tags let your whole agency organize shared trips and contacts under one consistent set of labels.
Before you start: Agency tags are applied one record at a time from the back office. There's no CSV import, no bulk apply, and they can't be used as workflow triggers. Full list of limitations is at the bottom of this article.
What agency tags do
Individual tags belong to a single advisor's account. Agency tags belong to the agency. Once an agency admin or owner creates an agency tag, it can be applied to any trip or contact shared with the agency, and everyone at the agency sees the same tag on that record.
Use agency tags for anything the agency tracks across advisors, like referral tiers, partner sources, or campaign attribution.
Who can use them
Agency tags are available to all agencies with back office access.
Agency admins and owners can create, edit, apply, remove, and delete agency tags.
Advisors can see agency tags on trips and contacts shared with them. They cannot add, edit, or remove them.
Key terms
Agency tag: A tag created in the back office and owned by the agency. Shared with everyone at the agency.
Individual tag: A tag created in an advisor's own account under Business Settings > Tags. Not shared with the agency.
Shared with the agency: A trip or contact an advisor has shared with the agency. Agency tags can only be applied to shared records.
Creating an agency tag
Go to the back office.
Click Tags. This section is visible to agency admins and owners.
Click + New Tag.
Name the tag. Use a clear, specific name that will make sense to everyone at the agency, like "Referral Level 1" or "Partner Booking."
Click Save.
You'll know it worked when the tag appears in the Tags list in the back office and becomes available on trips and contacts shared with the agency.
You can also create an agency tag while you are tagging a record. Open a shared trip or contact, open the agency tag editor, and add a new agency tag from there.
Applying an agency tag to a trip
Go to Trips.
Open Shared with me.
Open the trip you want to tag.
Add the agency tag in the tag section of the trip.
Any agency admin or owner can add or remove that tag later. The advisor who owns the trip will see it but cannot change it.
Applying an agency tag to a contact
Go to Contacts.
Open the contact you want to tag.
Edit the agency tags on the contact.
Select an existing agency tag, or add a new one.
Filtering by agency tags in commission reconciliation
Go to the back office.
Click Commission.
Open the filters and turn on Include tags.
Select the agency tag you want to filter by.
Filtering by an agency tag shows all bookings associated with the trips carrying that tag. Contacts can be filtered the same way.
Deleting an agency tag
Agency admins and owners can delete an agency tag from the Tags section in the back office.
Note: Deleting an agency tag removes it from every trip and contact it was applied to. This cannot be undone.
What advisors see
If you are an advisor at an agency, agency tags behave differently from your own tags:
Agency tags appear on your trips and contacts in a locked view. You cannot edit or remove them.
Agency tags do not appear in your tag management.
You cannot search for an agency tag when applying tags to a trip or contact.
You cannot filter your trips or contacts by agency tags.
If you need an agency tag added, changed, or removed, contact an admin or owner at your agency.
When agency sharing is removed
If agency sharing is removed from a trip, all agency tags on that trip are removed at the same time. The same applies to contacts. If a contact is no longer shared with the agency, its agency tags are removed.
To reapply an agency tag, share the trip or contact with the agency again, then add the tag.
Limitations
Agency tags cannot fire workflows. Workflows only trigger on individual tags. If you need a tag to kick off an automation, use an individual tag on the record instead.
There is no CSV import for agency tags. Tags can't come in alongside a contact or trip import. They have to be added inside Tern after the record exists.
There is no bulk apply. You can't select multiple trips or contacts and tag them all at once. There's no multi-select tagging option today.
Agency tags are applied per record from the back office. An admin or owner opens each shared trip or contact and adds the tag there.
Agency tags only apply to trips and contacts shared with the agency. They can't be added to a record that isn't shared.
Filtering by agency tag is available to agency admins and owners in the back office. Advisors don't have this filter in their own view.